Online Marketing & Strategy

Marketing and Strategy take place at the beginning and the end of every project. From market analysis to user experience research, we take a hard look at where you're at and define goals for where you want to be. We interact with you, your clients and often a collection of different user groups, to ensure we're creating an interactive marketing plan that differentiates you and your company, and puts your brand in front of the right people.

We work with our clients to define their own place in the market, identify strengths and weaknesses and seek out possible opportunities.

Quite a bit of our analysis is based on analytics from an existing site we take over, or analytics that we review after we've launched a site. We are able to measure a brand's success or failures largely on page views, bounces and amount of time their user base spends on the site. And when those analytics don't tell us enough, we dig deeper to analyze form submissions, sign ups, dropped carts, or whatever metrics are associated with business success. This gives us quantitative statistics which helps to define creative direction and design decisions.

The creative brief contains recommendations that come from this process. It outlines our online marketing, web design and technical decisions; from using HTML5/CSS3 or Flash; Drupal or Wordpress; Magento or a custom built solution; to how to implement Social Media and Search Engine Optimization strategies.

• Brand Strategy
• Online Market Analysis
• Online Competitive Analysis
• Web Analytics
• Web Strategy
• Online Creative Strategy
• Social Media Strategy
• Research & Audits
• Idea Generation
• Content Planning
• Prioritization & Metrics
• Training & Education

Design

Once we've defined a strategy, it's time to turn on our Macs, crank up the Techno BEATS and get to work. We start by focusing on your brand and assessing the materials and messaging you already have in the marketplace. Whether you're a 50 year old company looking to revamp your website, or a start-up, Web-based application provider looking for us to position your company, it is imperative that your identity be consistent with your message and marketing objectives.

We use the very best practices to design projects that span marketing platforms both online and off. We've designed viral marketing campaigns and ecommerce solutions; social media sites and mobile applications; Wordpress blogs and engaging micro-sites.

While we approach each project with the intent of making it look as visually appealing as possible, we are especially particular on offering design that is appropriate for the occasion and not overly excessive. We take a User Centered approach to all projects, and believe smart design is a great tool.

• Online Brand & Identity Development
• Graphic Systems
• Brand Books & Guidelines
• Icons & Info Graphics
• Information Architecture
• Site Map & Wireframe Development
• Web Campaign Design
• Web & Interactive Design
• Mobile Interface Design
• Content Strategy

Technology

We provide technology solutions that allow you to use your website as a marketing and business operations tool. We utilize open source platforms, API's, handle integration with outside systems, or deliver custom development dependent on the project's scope. The web has become more and more complicated, and with compliancy guidelines, Google's guidelines, and browser wars, we make sure we are aware of the latest tools in technology to effectively run your website or business operations.

From HTML5 and CSS3 to PHP and Javascript, we have experience in a wide variety of programming languages and CMS platforms including Drupal, Wordpress, Magento and our very own custom web and mobile applications.

We handle all technology in house, and we make sure that each and every member of the production team knows design and development and how they work in accordance with one another. In addition to the planning that goes on up front, and the development that takes place in the middle, we make sure we're just as dedicated at the end for support and upgrades.

• Prototyping
• Interface Development
• Front-End Development
• Database Design & Development
• Content Management Systems (CMS)
• E-commerce Development
• 3rd Party Integration
• Mobile Web & Application Development
• QA Testing
• Software Architecture
• Database Design
• Software Development
• Quality Assurance
• Maintenance

"Interaction" Video

Let's face it we all respond to video on an emotional level. By engaging users through "interaction" video, brands have the opportunity of creating an engaging, emotional and memorable experience within their site or application. We take our 21+ years of video and film production and combine it with our vast knowledge of technology and interaction to create a truly memorable experience for uses.

• Idea Generation
• Scripting
• Storyboarding
• Filming
• Recording
• Motion Graphic Creation
• Interaction Video Production
• Interaction Video Editing
• Video/Technology Integration

Control Box™ CMS

We have our own custom built content management system known as the Control Box™. Our content management system is a perfect blend of open source stability and customized functions and modules. Control Box™ is currently in it's in its 3rd version, and has been developed and refined over the last 5 years.

The purpose of a content management system is to allow our online marketing clients to access their website remotely and make real time updates to their website, without the need of a development team. Our Control Box™ is not only incredibly easy to use, but it is customized per client to mirror their specific needs. The content management system does not require any HTML knowledge, as its purpose is to translate your plain text into HTML.

Here are a few of Control Box™'s features:

• Page Creator
• Media Manager
• Form Manager
• E-commerce Engine
• Blog Manager
• Social Media Manager
• WYSIWYIG Content Editor
• Full User Level Controls
• Full HTML5/CSS3/Javascript