Evoke Apparel is a company with a social mission to Evoke change in the world through fun, inspiring and fashionable apparel. They came to us looking for a social strategy, web presence and integrated campaign that represented the the brand and promoted the mission of the organization.
As a new organization which is in the process of building and promoting it's brand and cause, we initially focused on learning the mission of the company, looking at the demographics of their audience and creating a strategy to connect on an emotional level. The organization centers around a primary site that acts an ecommerce platform to allow the sale of unique and interesting branded merchandise. The site itself is a custom ecommerce solution that allows the organization total control over products, promotion and 3rd party integration. The site is heavily tied to social media engagement and sharing.
EVOKE now has a robust, easy to manage platform to showcase their mission and brand, all while selling their merchandise online. In addition, they have built a strong online following that have become patrons of their brand through social media.